Last thursday Burton's CEO Jake Burton cut the ribbon on the new Craig Kelly Proto Lab which is attached to their Burlington headquarters. The 10,000 sq ft facility is dedicated to long time Burton Rider, Craig Kelly. "Craig was an engineer at heart" says Jake "and that's one of the biggest reasons he chose to ride with us, because we were so committed to taking snowboard technology to the next level."
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The Facility will allow riders to give their feedback, build a custom prototype and them take it to the slopes the next day. Even though the facility is able to produce thousands of boards it is only going to be used to enhance Burton Technology. I'm excited to see what comes out of it.
Untitled from ENVEMPIRE on Vimeo.
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